At Appracadabra we sometimes make tough strategic decisions. One of these decisions had to do with our identity as a company. We strongly value quality in almost every aspect. This translates from the way we decorate our office, the way we work together with people around us and certainly the way we design and produce our apps.
We like to share our love for quality with the world. However the quality of apps for children is not a given fact. There are thousands of apps for kids in the App Store in all kinds. We however have a strong opinion on what a quality kids app should look like and how it should behave.
The challenge we saw before us was how we could share our thoughts on quality kids apps with parents all over the world. This is where a lot of strategic brainstorming came in. We were tremendously helped with this by Michiel Poppink from Syntens Innovation Centre. This is a Dutch not-for-profit foundation that stimulates innovation in small and medium enterprises. We had several brainstorm sessions with Michiel from which the Kind Kids App Rules emerged.
The Kind Kids App Rules are the quality standards that we set out for ourselves from the beginning of our company. In December last year we made the rules public. We hope to do a lot more in the future to increase awareness of quality in apps for children.
